I really love moreless all kind of online competition and working with people who are also: passioned, like to be challenged and open minded. I use business intelligence and data science to scale up start ups and corporate spin offs from medium and big size businesses, but also helping established companies / pure player to reach their customers more effectively using smarter metrics and state-of-the-art (digital) marketing and data science approaches (in case they doesn`t exist, I innovate them in an open manner). Furthermore I create new digital business models and products to bring more value add to existing and new customers developing strong growth in revenue. It also means that because of my input as an innovative promotor, the teams are strongly riding the learning curve to become moreless the best in class.
To transform business more with regard to digital value add and revenue on digital channels or models it is needed to understand the status quo of the company but also being totally aware of the state of the art of digital opportunities and reach channels. Deriving these two insights and making them equally clear is part of my experienced work.
To gain market share and scaling up revenue it is mandatory to establish digital keen and innovative company culture and also defining processes which get the jobs done.
A good offer is great, but it needs to reach the right customer with willingness to pay. In time of strongest competition it is necessary to do it with highest possible involvement and best allocated ressources.
In short form: smooth kick ass with a smile. Means: Defining really strong but reachable goals, producing a company culture bases on trust and open innovation with regard to people. And: Mean it (always friendly)!
There is often untapped potential for developing new products, both real and digital, by incorporating the digital state of the art. And as far as customer voices from the sales channels are included, success can hardly be avoided (not to forget the other above and below mentioned points).
Being successful means to know how, better: to know how many from what and when. This needs smart tools, the right analysis and metrics to understand fully market, customer, competitors and offered products with aim to be best in class.
Full responsibility of digital performance and growth approaches, generating strong scale up in leads. Establishing efficent processes and groupwide collaboration to convert more leads into customers, optimzing the overall customer journey. Re-define brand awareness and design, process and interface management in all sales channels, incl. fulfillment; reporting directly to the owner.
Subject: EU Top 5 Company in Distance Education Industry, >75Mio.€ revenue p.a., >500 employees.
Establishment and full responsibility of the eCommerce business as an independent business unit, as well as defining the holding company as the parent for the Group's spin-off and innovation activities. Building brand design, process and interface management in all sales channels, also fulfillment and online marketing; accompanying the generation change; reporting directly to the owner.
Subject: Top 5 Company in Packaging Industry, >600Mio.€ revenue p.a.
Establish sales via Amazon and ebay with bestseller, retail and private label concept, channel penetration and cost optimization; report directly to owner.
Subject: No. 1 EU Online Pure Player Lighting Retail, >230Mio.€ revenue p.a.
Optimizing Online Retailer of photo products with regard to SEO, SEA and especially to Content and Conversion.
Subject: Top5 DACH Online Pure Player Photo Products, >20Mio.€ revenue p.a.
Optimizing educational offers of private universities and private VC financed tutoring providers with regard to SEA, SEO and especially to Content and Conversion. Establishing Lead & CRM-Management with regard to best KPIs.
Subject: Top DACH educational providers, sum: >25Mio.€ revenue p.a.
Acquisition of shareholders, process design, establishment of networks and SEO infrastructures (strong scaling up reach), development of new business areas.
Developing of eCommerce systems, doing SEO, SEM.
Defining Social Commerce System and developing prototype for FC Bayern München.
Generating first EU legal music sharing network incl. user regulation by implmentation of mid-frequency id in songs.
Company Building of one of the Top 5 in Online Reach in DACH with regard to Farm- und Truck Tires.
Co-Head of Centre of Entrepreneurship and Go-Entrepreneurship Lab (GoE Lab).
Doing applied sciences with contribution to eCommerce, Performance Marketing (SEA, SEO & Co.). Lectures in Innovation Management, E-Business, (E-)Entrepreneurship.
Scientific Assistant and Head of Dept. University EXIST Seed Projects (Spin offs).
Scientific Associate, holding lectures in E-Business, SAP, Business Information Systems.
Diploma with focus on Business Information Systems, Marketing, Industrial Management and Corporate Management.
#1: Pls feel free to contact in case you want to scale up your (digital) business rapidly.
#2: Let us check together if we match personally.
Phone: ++49(0)1702447035
Email: mz@zilling.info
© 2024 - all rights reserved. Made with passion & ❤ in lower saxony / Germany.
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